Oh Koya. Where do you even begin. She’s a goddess. She looks at you and you feel all warm and fuzzy inside. She’s on a mission and it’s a big, bold path to a better life for all of us. And on a more superficial note, the woman doesn’t take a bad picture, ever. Even the blinking outtakes are beautiful.
When we did voice overs, we decided not to come with scripts because we wanted the ambassadors to talk about what was authentic to them in life, with the brand and the product rather then crafting the perfect sound bites. I had pulled a few of my favorite captions from Koya’s instagram as a reference. In her lovely, silky voice, she talked about her love of travel and how important her practice was to her and then effortlessly tied in a product plug and a brand plug. Hooray for professionals who make your life easy!
33 Threads ToeSox + Tavi Noir Brand Video
Yoga I
