One of the huge benefits of having an ambassador team to work with is shooting with them on a regular basis. You get to know their strengths, their favorite kinds of shoots and how to bring out the best in each of them for the best of the brand.
I’ve worked with Alyssa, Courtney and Koya for over four years now. We’ve shared laughs, boyfriends, break-ups, weddings, babies and career changes. There is a depth of friendship and a level of familiarity that shows through in each campaign in a way that a one-off shoot can’t. When ambassadors truly embrace a brand and a product, the brand shines. ToeSox has been blessed with an incredible team.
Together with Caleb at Nufolk, we brought the iconic ToeSox images to life through video. Our goal was to tell the ‘Why Five’ story in a way that was thoughtful and authentic to the brand. What better way to do that then to take three of our most talented ambassadors to highlight how ToeSox perform for dance, barre, Pilates and yoga.
Here is Alyssa in the first two of the series of videos for ToeSox:
Dance
Pilates
